What Is Your Distinct Advantage?
If you’re providing the same product or service as 20 other competitors, how can you make yourself stand out? Here we look at ways to find a niche, how to be distinctive, and how to find an industry need. And above all – “Be so good they can’t ignore you.”
Episode #707 March 13, 2020
Hi this is Dan Miller – and yes you’re listening to the 48 Days Radio show – where each week we take 48 minutes to dive into real life questions about finding your passion, deciding what kind of life you want to live – and then finding or creating work that allows you to show up every day, excited to be able to do something that is meaningful, fulfilling – and profitable. This is where normal, indecision and ambiguity come to die. Welcome to the 48 Days Radio Show.
Now the door is open for me but I’m not sure how to market myself as a professional.
Look for ways that you can differentiate yourself from other people.
Ask for referrals.
What is your distinct advantage?
How can you stand out from all the others in that space?
What is Dan Miller’s definition of a coach?
My definition of a coach is someone who helps you get from where you are to where you want to be.
I train coaches in our Coaching Mastery Program to help them take people through the processes of coaching, I certainly coach myself, I always have my own coach, and I match up people who need a coach with our 48 Days Certified Coaches.
A coach should be able to help people frame questions so they can go through a process and come out the other side with a lot of clarity.
Questions you can ask a coach to determine if they’re a fit for you:
Ask what the process is that you’ll be using during these coaching sessions?
What are the deliverables?
Who is coaching you?
I KNOW that entrepreneurship holds so much promise but I’m wondering if maybe it just doesn’t matter how positive and passionate you are; people are determined to keep us in our little box and I can’t find the way out. Is there really any hope for us?
Listen in to the podcast with Tommy Breedlove, author of the book Legendary that Dan and the listener refer to.
In the 48 Days Eagles Community, we talk a lot about having the Right Mindset, the Right Idea and the Right Network for success.
I want to caution you about having the right mindset. Find your distinct advantage. Be so good they can’t ignore you. What can you offer that no one else can.
Could you become a supplier rather than a competitor?
Are you going to offer a discount on Silent Sales Machine?
The Silent Sales Machine is a $12.99 book and free podcast by my friend Jim Cockrum.
You need to be sure that you’re investing 3-5% of your income on your personal growth. If you’re not willing to do that, don’t expect your life to change. Find out more about investing in yourself here: Your Success Is Guaranteed If You Do This (complete with a worksheet).
How should I manage the relationship between being their pastor versus being a coach and charging them for my services?
You are going to need to have a clear division between the church’s time and your own time.
Create a clear plan for yourself so you can coach, speak, write, etc. as your full-time income. You can continue to be a pastor but not for income.
I think you’ll have a continual challenge doing both.
The transition from being a pastor to being a coach is very natural. We have several pastors in our Coaching Mastery Program.
Here’s my latest product.
This is a great example of taking action on an idea and getting SWISS dollars (Sales While I Sleep Soundly)
Submit your Questions to: askdan@48Days.com
Quotation:“Excellence is to do a common thing in an uncommon way.” ―Booker T. WashingtonClick To Tweet
10 Side Biz Ideas 48days.com/sidebiz
- Look for your distinct advantage
- Feel free to ask your potential coach who’s coaching him/her.
- Look for ideas that support the industry you’re in rather than being just one more competitor.
- Make sure you’re investing 3-5% of your income in your personal growth
- If people expect access to you in a current role, make sure you block out personal time to charge for your services.