Why authors, speaker and coaches are broke

I have been privileged to work with a variety of “experts” over the last few years – helping them leverage their knowledge into real businesses.

There’s a three part formula any of us can use to clearly state what we do – here’s mine.

I help high potential individuals

Understand and apply their unique and most powerful talents and passions

So they can make a larger impact, leave a legacy and thrive financially.

You can use that formula to state your own position and work.

But here’s a common theme:  Authors want to write books, speakers want to speak and coaches want to coach.  However, if you select one and only one, you will likely be frustrated with the results.  I have met countless doctors, pastors, coaches and authors who are frustrated because while extremely knowledgeable in their expertise, they can’t put food on the table, take a vacation or set aside funds for old age.

If you are a great author but know nothing about speaking, coaching, doing seminars, consulting and selling your own product, then you will have a limited message and will bypass millions of dollars that are available to you.  If you are an awesome coach but you’ve never captured your particular expertise in webinars, workshops, ebooks, and instructional manuals, you will wear yourself out trying to get just one more client this week.  If you speak with passion and move your audiences to action, but have never taken the time to learn online marketing, you will be destined to a life in airports and hotels and miss the daily life with your family.  If you are the world’s best pediatrician but increase your income only by herding 30 more babies into your office this week, you will die of exhaustion and miss the lives of your own children.

Only by creating multiple streams of income will you be able to have a stress-free, balanced and profitable business.

Here’s the model I use to maximize my one area of knowledge – helping find or create meaningful and profitable work.  It may be challenging to generate significant income by allowing people only one method of experiencing your message. But if you give them opportunity to choose from several options, they will benefit and you will thrive.

In our Coaching Mastery Program 48 ways to fill your funnel and put you in the top 3% of coaching income.  We’ll help you shape your message and create a financial model that separates you from the 97%.  You can be the next to experience what Jevonnah did:

“Investing in the Coaching Mastery program was one of the BEST decisions I ever made for my Coaching Practice. Not only did it give me increased visibility and open doors, the relationships I’ve built with other coaches in the program have turned into lifetime friendships. The referred clients I’ve been blessed to serve have also turned into lasting friendships and many of them continue to send new clients my way now. If you are truly serious about having a THRIVING coaching business, Coaching Mastery is worth every bit of the investment…and some. If you want to be the best, you have to learn from the best. Dan Miller is at the top of his game and is truly, in my humble opinion, is the best when it comes to teaching you how to set up and grow a successful coaching business. Words will never be able to fully express how grateful I am for his leadership and heart.”— Jevonnah Ellison

Shall we save you a seat in our Coaching Mastery Program?

Want to get started now – 10 Tips for Getting Your First Paying Client