I just returned from the Social Media Marketing World conference in San Diego. Over 80 workshops on using Facebook, LinkedIn, Twitter, Pinterest, Instagram, StumbleUpon, podcasting, blogging, Google+ and YouTube for exploding any company’s growth.
But now I’ve been pondering the information. Where should I spend the most time and effort? If I look at my customers in a pyramid like this and know that time and resources are limited, where are those resources best spent?
Think about your own business. Whatever product or service you have, you could classify your customers in the same fashion. It seems that most of the social media efforts are spent getting to those people at the bottom of the list. Would it not make more sense to focus on those at the top?
Here at 48 Days we spend most of our time with those who are already raving fans – part of the 48 Days Eagles Community, 48 Days Mastermind or are taking action with our courses.
How are you using your marketing resources in your business? Are you looking for 1000 new Twitter followers or spending a day of brainstorming with 8 people who think like you do? Which do you think will do more for your business success long term?
Dan, good food for thought. I know that i often get caught up in more numbers, more traffic, etc. If I have a lot of people visit my blog that really don’t care, those numbers don’t do much for a business. I appreciate your willingness to share. I always get at least one tip or make you think moment from your blogs and podcasts (on demand radio) each week.
This is such an encouraging reminder! It’s so easy to get caught in the mindset that growth in numbers = success. But a handful of raving fans is more valuable than a hundred Facebook likes any day! Those are the ones who will share our content, give us feedback, and trust us enough to promote us to their friends and family.
Elyssa – so true. I’m amazed at how people clamor to get another Twitter follower – and ignore the person sitting next to them on the airplane.
Great point Dan!
That can be the problem with building a business, information overload, it can cripple us from taking action. After Expert’s Academy, I had the same problem. In the end I decided I had to stop learning more and more and start implementing.
Kimanzi – oh wow, don’t those conferences load us up with all the things we “should” be doing? I’m learning more and more to stop doing “everything” and focus on the few things that are the most meaningful for my business.
That’s a winning combination Dan! I wish I could have learned that sooner 🙂
I love this observation! I recently had this paradigm shift ~ Instead of using social media to “puke out content” hoping new people will become customers why not use social media as a way to engage at a much deeper level and “over serve” my existing tribe and give them more incentive and reasons to engage at a deeper level. Social media can be a powerful technology for me to serve and connect like never before.
Great thoughts, Matthew. I have found social media a great way to stay-in-touch and serve event planners who I engage with. It’s exactly like you say!
Enjoy being one of your raving fans 🙂
Kent – ah thanks man.
Excellent! I’d likewise consider myself a rookie raving fan – loving the trip!
Joshua – thanks – delighted to have you in that camp.
Great point! Considering this as i think on whether to make the dive into social media for business. Thanks again.
Karen – I love having the options and know I have to choose carefully where I’ll invest my time.