I just returned from the Social Media Marketing World conference in San Diego. Over 80 workshops on using Facebook, LinkedIn, Twitter, Pinterest, Instagram, StumbleUpon, podcasting, blogging, Google+ and YouTube for exploding any company’s growth.
But now I’ve been pondering the information. Where should I spend the most time and effort? If I look at my customers in a pyramid like this and know that time and resources are limited, where are those resources best spent?
Think about your own business. Whatever product or service you have, you could classify your customers in the same fashion. It seems that most of the social media efforts are spent getting to those people at the bottom of the list. Would it not make more sense to focus on those at the top?
How are you using your marketing resources in your business? Are you looking for 1000 new Twitter followers or spending a day of brainstorming with 8 people who think like you do? Which do you think will do more for your business success long term?