Use the personal touch to WOW your customers

This is a guest post by Heidi Bender. She shares thank-you note writing tips and examples on her site Tons of Thanks. If you’d like to guest post on this blog, check out the guidelines here.

You must create an experience to stand out with your customers. Thankfully, there are many great ways to do this. One of the best ways is to use thank you notes. Instead of a generic “thank you” in email form, why not take a few minutes to do something memorable?

Earlier this year, I participated in Jaime Tardy’s Millionaire Hustlers program.

Much to my surprise and delight, I received a handwritten thank you note from Jaime during the program.

Here is the note I received:

Thank you note from Jaime Tardy

Heidi – 

So amazing to have you as a Hustler! I also loved the mistake post about the cooked chicken. – So Cute. Keep Hustlin though!! Can’t wait to see where you will end up!

Warmest,  Jaime


What makes a thank you note awesome is including a specific detail. This is essential as it helps make a personal connection. Jaime did this by mentioning an article from my blog. She closed the thank you note with “Warmest” which is the same way she concludes each email she sends to her email list. Using the same closing made me feel more connected to her.

You can absolutely do the same thing–just take a couple minutes of your time to write a thank you note. Too busy to write a handwritten thank you note or do not want to craft a personalized thank you email? There are services such as Punkpost that will write handwritten thank you notes for you.

If thank you notes are not your thing, that’s not a problem. Send your new customer a gift. Food is often a good choice. You can send brownies, fruit arrangements, coffee, chocolate or many other foods. Browse your customer’s Pinterest and Instagram pages to get ideas of what they like.

Now if you want to really stand out, send a unique item. You can send a ball with your custom message on it from Send a Ball. Or maybe even a set of customized drumsticks from CustomStix. You can be as creative as you’d like.

Books may also work in some situations. If they are a coaching client, instead of requiring them to buy a specific book to get started, send it to them. If you know they have a dog or cat, send a new toy for their pet.

Still not sure? Just think about what would genuinely surprise you and be meaningful to you. Then do that.

Remember that word of mouth is powerful. When someone receives something from you they are likely to tell others about it. They will also know you appreciate their business!

Small gestures can go a long way. Take a few extra minutes to let your customer know they are important to you.

What can you do to show appreciation and “to wow” your customer or client?

Please share in a comment.



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