Starting a biz is not complicated

This question from a reader addresses a common concern:

“Considering that my calling is going to involve a large pile of cash, how do I balance the principles that you teach about following your calling, and while keeping in mind the principals Dave Ramsey teaches, which include not taking on more debt? (For example, I feel that part of my calling is to build an outdoor roller hockey facility, which will have leagues, community events, and destination for after/year-round school programs. Obviously I will need to purchase a rink, among other things, to get started)”  – Matt, from North Carolina

No, no, no – you don’t need to “purchase a rink” to get started.  That would be a horrible risk with a brand new business.  Get an agreement with a school to use their parking lot on a Saturday.  You’ll have instant credibility and an audience because of being at the school and you can test your idea.  My oldest son was a bicycle racer for many years.  We organized and attended races all over the country that were set up in downtown business sections, in business office parking lots and rural roads.  The most popular “criterion” races took place on city streets, often right in the middle of a university.  No one would have dreamed of purchasing land for that kind of race.

Frankly, I’ve never had enough money to start a business – but I just went ahead anyway – with whatever resources I had available.  Here are a couple real examples from my past:

Auto Appeal – Custom pin-striping and other accessories for new cars.    I ordered the supplies where I had 60 days to pay for them – I ordered about $300 worth of supplies for this business targeted at new car dealers.  I knew thesupplies should not be more than 10% of any job.  So that $300 in supplies turned into $3000 in revenue with a $2700 net profit in the first month and I grew the business rapidly with the business profits funding the growth.

Telephone Address Book.  I purchased a telephone/address book at a bookstore for $12.96 – still have that receipt.  Then I went to a church and offered to give them 1000 personalize copies of that telephone/address book with their church logo on the front cover.  In exchange, I asked them to give me the names of people with whom they did business – hotels, restaurants, insurance, etc.  I then gave those businesses the opportunity to highlight their business on the inside front and back covers.  That first project took me four days to complete and netted me $4600 after paying for the 1000 free personalized copies that I gave to the church.

Self-publishing 48 Days to the Work You Love.

I did not have a fancy publishing deal when I first started.  Instead, I bought a few three-ring binders at Office Depot, had the inside text copied, recorded a little cassette to stick in the pocket and then sold over 50,000 at $39 each. (total cost $7.50 each)  That’s over $2 million – with start up costs of less than$100.  Then publishers came knocking and it went on to become a New York Times bestseller – because I started with what I had.

There are many such success stories I could share. I contracted for Christmas trees one June and didn’t pay until I sold them in December.  I stored cars and RVs on a vacant lot and then helped customers sell them – taking a generous commission for my efforts.  I worked with a gentleman one time who bought an orange grove, using the existing oranges on the trees as his only down payment. Another purchased an old estate house, contracting to sell the antique furniture inside as his down payment.  Several years ago I bought a house on a Saturday morning, gave the owner $3,000, took over the loan, did some cosmetic improvements, put it back on the market, and sold it in 48 hours for a $21,000 profit. Many of the best ideas today are not capital intensive. They don’t require buildings, employees, and inventory. Fear of failure is a much larger obstacle than the lack of money.

You can go ahead with your outdoor roller hockey business.  Just don’t try to convince yourself that your calling requires you to violate your personal principles.  That’s a compromise you never want to make.

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Got a burning question about your business that you’d like me to answer? Join me January 28th at 7:00pm for a SPECIAL event titled “My Work, My Life: Entrepreneur Startup Teleseminar”!  The only investment is your time.  I’ll be talking about the obstacles that hold us back and exactly what we need to do to overcome them!

Get registered today – Listen LIVE on Jan 28th or the replay anytime after that!