As a career coach I’m being contacted by lots of other career coaches right now wondering what to do. The common theme seems to be that with things so tight right now no one is going to spend money on a non-necessity like “coaching.” Please help me understand this – there were 509,000 job losses in the last quarter of last year, 589,000 more in the month of January and over 600,000 in February. How could it possibly be a better time to be in the business of career coaching than right at this very minute?
But what we see is a mindset that pops up regardless of the circumstances. When the economy swings back around and everyone is happy and employed again, those same coaches will be saying that everyone’s happy now and nobody needs our help. Coaches who recognize the opportunity now will also be thrilled when people know they’re in the driver’s seat and still want to explore better options.
Remember the old Henry Ford adage: “Whether you think you can or think you can’t; either way you’re right.”
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