Meet me out back, Dude!

To survive in today’s business economy you better be willing to be creative.  Anyone can make a hamburger, sell t-shirts, or provide web and email services.  But McDonalds, Threadless and GoDaddy have set themselves apart from the competition by being creative.  Here’s another example.  We all know the airlines are struggling – with many already in bankruptcy.  But Southwest continues on with profitability. Here’s a glimpse into their creative culture.  Back in 1996 Stevens Aviation threatened to sue Southwest for using the motto “Just Plane Smart.”  Although Southwest CEO Herb Kelleher is a lawyer, he challenged the CEO of Stevens … Read More