To survive in today’s business economy you better be willing to be creative. Anyone can make a hamburger, sell t-shirts, or provide web and email services. But McDonalds, Threadless and GoDaddy have set themselves apart from the competition by being creative. Here’s another example. We all know the airlines are struggling – with many already in bankruptcy. But Southwest continues on with profitability. Here’s a glimpse into their creative culture. Back in 1996 Stevens Aviation threatened to sue Southwest for using the motto “Just Plane Smart.” Although Southwest CEO Herb Kelleher is a lawyer, he challenged the CEO of Stevens … Read More
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