This cow does more than make milk

A couple of years ago I recommended looking at Seth Godin’s book, Purple Cow.  I ordered it immediately when it was released and was one of the fortunate ones who received the book in an actual milk carton.  Seth is a radical marketing guy who makes the case that black, white, and brown cows don’t get our attention – but a Purple Cow; now that would make us look.  He uses this same thinking in helping you look at your business and career – how can you make it remarkable?  Here’s a followup book for readers titled 99 Cows.  Here’s … Read More

Wanna Start Something……?

I just received and read Seth Godin’s newest book – Poke the Box.  In typical Seth fashion of doing things in new ways, the front cover has no words on it – none.  I collect all of Seth’s books – not just for the creative ideas shared in each one, but also because the books themselves are stellar examples of innovation.  I received Purple Cow in a real milk carton. In Poke the Box Seth shares another of his formulas for standing out – start, initiate, begin something. On page 2 he says it’s your turn.  “Imagine that the world had … Read More

Meet me out back Dude

To survive in today’s business economy you’d better be willing to be creative.  Anyone can make a hamburger, sell t-shirts, do graphic design, or provide web and email services.  But Moolala, Threadless and GoDaddy have set themselves apart from the competition by being creative.  Here’s another example.  We all know the airlines are struggling – with many already in bankruptcy.  But Southwest continues on with profitability. Here’s a glimpse into their creative culture.  Back in 1996 Stevens Aviation threatened to sue Southwest for using the motto “Just Plane Smart.”  Although Southwest CEO Herb Kelleher is a lawyer, he challenged the … Read More

What is your “donut hole?”

Joanne and I were in Chicago recently.  On a bitter cold morning we planned to have breakfast at the famous Lou Mitchell’s restaurant.  After walking several blocks, fighting the cold, we finally found this very plain place, started as a family restaurant in 1923.  One day in 1958, someone decided to give out donut holes to the people waiting in line to get in.  The response was such that they have never stopped.  Now 50 years later that is still their magic formula.  Trust me, the place is nothing fancy – it’s in an unattractive part of town, in the … Read More

What is your “donut hole?”

Joanne and I were in Chicago this last week.  On a bitter cold morning we planned to have breakfast at the famous Lou Mitchell’s restaurant.  After walking several blocks, fighting the cold, we finally found this place, started as a family restaurant in 1923.  One day in 1958, someone decided to give out donut holes to the people waiting in line to get in.  The response was such that they have never stopped.  Now 50 years later that is still their magic formula.  Trust me, the place is nothing fancy – it’s in an unattractive part of town, in the bottom … Read More