Are you the donkey or the merchant?

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Picture this scenario.  A businessman who is liked and trusted by his neighbors has been given coffee samples from 50 local farmers.  The next morning he loads up the samples in his cart behind his faithful donkey.  He dangles a carrot in front of the donkey’s nose.  The businessman is already thinking about all the orders he’s going to get from these delectable samples.  The donkey has no idea where they’re going or why – he doesn’t even like coffee; he’s simply following the carrot just in front of his nose.  At the end of the day, the donkey gets the … Read More