Seth Godin on why you should be the best

Most of you know my admiration for the business wisdom of Seth Godin.  His latest book, Tribes, talks about the power of small groups who believe in a common cause and have a way to communicate.  Much of what we do at is built around that concept.  We want you to be passionate about your area of interest and then connect with a few other people with that same passion.

This week Seth is at the TED conference in California.  TED (Technology, Entertainment, Design) is an invitation-only event where the world’s leading thinkers and doers gather to find inspiration.

Here’s a video interview Seth did two days ago at TED.  He explains why we all need a tribe, and why if you’re going to do something, you need to be the very best.  Whatever you do, don’t be mediocre by trying to appeal to everyone in the world. 

He also gives a very interesting explanation for why he is not on Twitter.  It’s a twelve minute video – and worth every minute if you’re serious about making your impact on the world.

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