Apparently a lot of people do. In 2011 Alex Tew introduced a “fun side project” called Donothingfor2minutes.com. When users clicked on the site, it immediately began a two-minute countdown while encouraging them to listen to the sounds of the waves – and do nothing. If the mouse or keyboard is touched, a red FAIL message flashes and the timer resets. In the first week, the site had over 2 million visitors. Check it out – it’s a hoot. See if you can do nothing for 2 minutes.
Knowing he hit a nerve, Tew just launched Calm.com in May of this year and has turned it into a real business. There’s a free introductory program (I just tried it out) but then you can pay $10 a year to access premium programs like positivity, creativity, energy, confidence and more.
From a business perspective we can observe a few of things:
- It’s not complicated
- It addresses a felt need
- It’s provides a service anywhere in the world – no language barrier
- It gives users a free or paid option
What if only a pitiful 3% of the 2 million initial users stepped up to the premium program at a chump change fee of $10 a year? Oh – let’s see, that only $600,000. And those people will brag about it and share it with their friends.
Success is usually less complicated than we think. What idea are you sitting on today?
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