Is 48 Days just hype?

The questions we get every day do a great job of telling the real stories of real people.  Here’s a recent one:

“Dan, is your 48 Days a self-help program and will it find me a better job or is that all hype to sell your book?  If it does work do you have any proof of this?  I am a cynic as I believe you are trying to sell me something that may not work just so you can get rich.”

Dear Cynic – You are right to question spending any money or time in a self-help program.  But don’t slam the door completely.  I started selling 48 Days to the Work You Love in a 3-ring binder with two CDs in 1996.  And yes, I generated over $2 Million with that version, packaging them in our upstairs bonus room.  It has been updated repeatedly since then and was published by a major publisher in hardback form in 2005.  The brand new version was released in May of this year.  Even if it were tempting to do so it would be impossible to continue to sell the hundreds of thousands of copies sold each year if the content did not in fact help people.  In today’s virtual world word spreads quickly – either good or bad.

  • Will 48 Days to the Work You Love “find you a better job” – Absolutely not.  It’s just a book.  But it will show you how to make your resume jump to the top, how to find the 87% of the jobs that are never advertised, how to avoid the 5 fatal flaws in an interview, how to negotiate an extra $10,000 into your salary and how to make yourself “fireproof.”  But then you have to find a better job.
  • Do I have proof it works.  Take a little time to browse through the unsolicited testimonials we receive.
  • Still don’t want to “risk” the $10.  Go to the library and read it.  Your cost is zero.
  • Is it possible to sell “hype” and get rich?  Probably, but do you really think that would be work that I love?

Ask yourself if your cynicism is helping you create a better life.  If you won’t spend $10 on the chance that you could dramatically change your life – you’re probably being way too cautious.  And being suspicious of every new idea will keep you trapped in the same life you have now.

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