Free Ice Cream today – no joke

Today — Tuesday, April 12th is Free Cone Day, at Ben & Jerry’s from Noon to 8pm!

Hey this is no joke – and it’s not April Fool’s Day.  It’s just Ben & Jerry’s way of thanking their customers for their support and to celebrate 33 years of giving us the funkiest ice cream the world has ever known.

You may have to wait in line but you can use that time to talk to other fans of the event.  To find the closest scoop shop near you, click here.  You can try the Bonnaroo Buzz, the Stephen Colbert’s AmeriCone Dream, Chubby Hubby, Cherry Garcia, or grab a scoop of Chunky Monkey.

And while you’re licking that free cone, ask yourself what you could do to create the same kind of buzz and goodwill for your business.  Chick-fil-A does it with chicken, Seth Godin does it with books, and General Mills sends cereal packs in your Sunday paper.  I test every new product by giving it away first.  Dan’s 48 Low-Cost Business Ideas has been downloaded for free over 90,000 times.  Now we’re turning it into a product with a price because we know people want it.

Could you make more by giving more away?

 

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