In June of 2009 I wrote that we had started looking at the possibility of a 48 Days iPhone app. At that time we were told it would be a $20-30,000 process of development. While we were in discussions we had a couple other companies tell us that because they were doing similar applications they could do our project for $8-10,000. Then our social media consultant began pointing us to websites like Mobile Roadie where for $499 we could build our own app and be ready to go. About six weeks ago a 48 Days reader showed us a complete 48 Days App he had built. It had nearly all the features we had even imagined. At our request Dan Waller added a few more tweaks and readily agreed to run our promos regularly. Our cost – zero.
So are the changes described here good news or bad news? For me as a user, it’s great news. If you’re a technology guy who based his business model on developing $30,000 applications, it’s bad news. If you’re a musician who wants to build a fan base for your latest album it’s great news. If you’re a record label with a four-story building and 80 employees it’s probably bad news. If you are an author it’s amazingly good news. You can go right to your audience without waiting to get your book on the shelves at Barnes & Noble. If you are a traditional publishing house these changes just wiped out your big company advantage.
Change always presents the good news – bad news options. If you see change as threatening, you will likely see the bad news. If you believe progress always requires change, you will likely see the good news. If you can build your business in a way that embraces change, you will recognize ways to take advantage of change rather than feeling victimized by it. And it doesn’t matter if you are mowing yards, filling teeth, preaching sermons, writing books or building houses.
Incidentally, I’m delighted to allow Dan to profit from the $.99 investment from our community members for the 48Days App. Is it my content – yes. With the app people can read blogs instantly, see upcoming events and specials, and follow their own 48Days Schedule. And I hope he makes far more than $30,000. It’s still a great deal for me.
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