We are proud to announce the launch of the new 48 Days video channel on YouTube. In this clip I talk about the basic concepts in No More Mondays — due to be released Jan 15th.
Check out this audio message:
Recently I attended an all-day workshop with Seth Godin in New York City. Seth is the author of several books that include Permission Marketing, Purple Cow, Prize Inside and The Dip. He is known for his contrarian wisdom – seeing things in new and innovative ways. Thus the title Purple Cow. Seth says brown, white or black cows don’t grab our attention – but a purple one would. His challenge – what are you doing in your work or business that is remarkable – that would get attention? Here are some thoughts shared during his unusual workshop: • People who go to … Read More
In doing research on current job trends this week I came across this notice to job-seekers from probably the best-known outplacement firm in the country. ”In order to enter one of our outplacement programs, we require sponsorship by an employee’s company. The reason we cannot accept people without corporate sponsorship is that we cannot overcome the awkward ethical/functional dilemma inherent in working with an ‘unsponsored’ individual. Good outplacement requires the freedom to counsel the client even when their wants conflict with their needs. In a ‘retail’ relationship, both parties are either consciously or subconsciously prone to define the client as … Read More