We recently had members of the 48 Days Coaching Mastery program here for a two-day event. One of the critical parts of that process was for each participant to clearly define their expertise. It doesn’t matter what kind of work you do, being able to clearly communicate your unique value can explode your success. Read on for a chance at a free gift.
Here’s how most people introduce themselves:
“Hi, I’m Dan Miller, and I’m an author and career coach. I have a Master’s Degree in Clinical Psychology and did my doctoral work at Oxford. I’m really looking for new clients. Do you need any help?”
Whoopdeedo – who cares?
Here’s how to introduce yourself so everyone wants you on their team:
- What problem does my expertise solve?
- What in my background has prepared me for being excellent in this area?
- Here’s a specific time when I used those skills.
- Call to Action: Here’s how my skills would fit in here?
Now for the revised version:
“Hi, I’m Dan Miller, and I help people find – or create – work they love. For example, I’ve helped a client change jobs with a 60% salary increase, I’ve helped a former pastor become a very successful artist and a struggling writer publish her first book. Do you know anyone who would like to be doing work that is more meaningful and profitable?”
Notice how the revision gives the listener a much better sense of how I could help them or someone they know. Giving me an opportunity is not going to be based on doing me a favor but rather on that person wanting to experience what I can provide.
If you say, “I’m a bookkeeper and I’m looking for a job” you’re dead in the water. Whether you’re a receptionist, a hamburger flipper, a doctor, school teacher, dentist or pastor – you must be able to describe your value quickly and clearly.
Here’s a simple formula for writing out a statement of your expertise:
I help __________________________________________________________________________
So that they can _________________________________________________________________
In that model I could say something like this:
I help emerging experts (authors, speakers, coaches)
Understand how to leverage their unique expertise
So that they can have an expanded and more financially prosperous impact.
If you have a clear statement for what you do, it can be the difference between struggling along and putting a million dollars in your bank account.
So, give me your version. I’ll choose 3 that inspire me by December 19th and send you a free copy of the audio CD of Nightingale-Conant’s Best Personal Development Lessons, including life lessons from Denis Waitley, John Cummuta, Brian Tracy, Joe Polish, Bob Proctor, Tony Robbins, me (Dan Miller) and several more. This is probably my most favorite audio CD ever.
Just put your statement in the comments below – and you can see what others have added as well.
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