Platform – Interview with Michael Hyatt

Get ready for a short but powerful audio interview with Michael Hyatt – on his brand new book – Platform Get Noticed in a Noisy World.  A Step-By-Step Guide For Anyone With Something To Say Or Sell.  (The interview link is at the bottom of this note.)

In today’s marketplace we talk a lot about creating your own platform – your own brand.  You hear me encourage you to see yourself as self-employed, no matter what your work situation may be.  The explosion of Facebook, Twitter, blogging, podcasting and a variety of other social network tools allow anyone to connect and collaborate with others.

The Bible shows us that it was the people who were connected who ended up successful and wealthy.  Today if you want to be successful in the diamond business you would do better by being in the diamond district in New York City on the same street as 50 other diamond dealers than by opening a store in Hohenwald, TN where you’d have little “competition.”  If you want to be in the movies, go to Hollywood, CA.

My philosophy has always been to link arms with those on the same path as me – to learn from them as we help each other succeed.  One of our continuing themes for the community has been “A rising tide lifts all ships.”

Michael has a long history in the publishing business and is currently Chairman of the Board of Thomas Nelson Publishing here in Nashville.  He says this is the book he wished he could have given to all those authors they rejected through the years – not because they did not have a great book – but because they had never made the effort to build a platform.

I was honored to have Michael ask for an endorsement for this book which I was happy to provide:  “Yes, talent, desire and passion are key elements for success as an author, musician, artist, coach or speaker.  But this book identifies the elephant in the room – the other 90% of the process necessary to have a voice in today’s arena.”  – Dan Miller, creative thinker at and author of 48 Days to the Work You Love

Yesterday morning I asked Michael if I could get his input on just a few key questions from Platform.

  1. You have a long history of working with authors.  And the issue you address in Platform is that having written a great manuscript is not enough.  In the late 1800s, Ralph Waldo Emerson said: “If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad hard-beaten road to his house, though it be in the woods.”

Why is that not true today?

2. You’ve learned from a variety of sources about how to make a “compelling product.”  Does this apply to someone who is an artist, a speaker, an entrepreneur or a comedian – as well as to authors?  Talk a little about the factors that make a compelling product

  • Products you would personally use
  • That solve problems in unexpected ways
  • That exceed your customer’s expectations

3.  Chapter 11 is Create an Elevator Pitch.  What are the 4 components – regardless of the kind of business we are in?  What if I’m writing a Christian devotional – how would these apply?   What if I have a landscaping business?

  • Your product name and category
  • The problem you are attempting to solve
  • Your proposed solution
  • The key benefit of your solution

4.  Most restaurants, car dealers, painters, doctors, massage therapists, and bookstores – never attempt to communicate with us unless we are in their place of business.  How are they missing out on today’s new marketing opportunities?

5. Chapter 56 – Practice the 20-to-1 Rule

Social network tools are relational tools, not transactional ones.  Knowing this rule – how do we relate to our customers or just connections aside from just telling them what great products we have?

6. How can people get the book and the wealth of bonuses you’re giving away this week?


The bonuses really are invaluable.  Don’t pass up this opportunity to get an entire library of material to help you build your platform.  If you’re an author, artist, pastor, comedian, musician, graphic designer, or programmer – you’ll benefit from knowing how to Get Noticed in a Noisy World.

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Now here’s my 15-minute interview with Mike:

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