For many years the most popular business management training seminars and books have used analogies from
sport and war. Thus, someone has to lose for there to be a winner. Book titles like The Art of War, Win the Talent War, The Business Battleground, From the War Room to the Boardroom, Just Business Just War, Declaring War on your Business, Business as War, confirm this popular theme. In the Super Bowl, the Green Bay Packers and the Pittsburgh Steelers will leave the field with one winner and one loser.
Healthy business, however, has little in common with either sport or war. Wars and sporting events always anticipate a winner and a loser. Business, on the other hand, is not a zero-sum game. Success in business and life does not require domination or defeat of someone else.






















