Can I make money as an introverted writer?

Dan Miller —  January 23, 2013 — 13 Comments

Can I make money as an introverted writer?  I’ve addressed this several times before but wanted to expand here. This question comes up so often – thus, I asked Marianne if I could share her question here:

“Dan, My desire is to help others live victorious lives by teaching them the Word of God.  I don’t want to “feed” people.  I want to cut up the food into small bites that makes it easier to consume (i.e. summarizing).  That being said, here’s the scenario:

I left the corporate world and started my own business in 2011.  My corporate job was in Financial Systems.  I enjoyed the job, but I knew it was not my calling, so when they announced they were moving our office about 30 miles further away from my home, it seemed like the perfect opportunity to embark on something new.

I had already begun to write “7 Steps to Victory” and even taught this subject matter informally to a group of people at work.  I also taught a Bible Overview just before I left.  I planned to do life coaching, speaking and writing because I’m naturally wired toward helping people and coaching/counseling had come up several times with friends.  I have a degree in Psychology, so the desire to help others isn’t anything new.  It seemed logical and I prayed about it as well, but the coaching and speaking hasn’t been a good fit for me.

I’m an introvert and I’m easily drained by interaction with others even if I’m enjoying the conversation, so each time I would coach, I was physically exhausted.  Obviously, this was not enjoyable and certainly wasn’t going to be a sustainable model for a business.  I also found out that speaking wasn’t a good fit either – partly for the same reason, but also due to scheduling conflicts with my husband’s erratic schedule.  So, that leaves the writing.  I love writing and I’m almost finished with my first book – The Bible in 7 Pieces.

Do you have any suggestions on how to move forward without a lot of people interaction?”

Marianne C.

Marianne – As you know I love writing and consider that my primary focus.  However, my writing serves as marketing exposure to then direct people back to the things where I make money.  I have had a significant amount of success with my writing – a New York Times best seller and continued sales that put me in the top 3% of authors.  But even with that I would never be able to live on what writing gives me directly through advances and royalties.  That’s peanuts compared to the ways I make my real income – comprising approximately 10% of my business income.

My writing gives me a topic and focus – but it’s through aggressive personal product sales, speaking, coaching, affiliate programs and live events that I make money.  Making money from writing alone – especially in the Christian arena – is not something easily done.

Here’s a Venn diagram I used as an example in a presentation to writers recently to encourage them in ways of leveraging their area of expertise beyond just “writing.”  The figures shown are just reasonable benchmarks – fortunately my actual figures are much higher.

Venn Diagram - Multiple Streams of Income

I lay this out in much greater detail in Write to the Bank.

If you view yourself as having intellectual capital you should see ways of applying that in ways that produce extraordinary income in addition to advances and royalties.  My people interaction is limited – I speak 2-3 times a month, coach 1-2 days a month and we average a live two-day event six times a year.  Other than that I can enjoy the solitude of writing.

Any other introverted writers want to add to the discussion?

  • http://www.workyouenjoy.com/ Adam Rico

    Dan,
    It seems the key to making money from writing is to have a tribe of loyal followers. In his book Tribes I remember Seth Godin talks about how having 10,000 tribe members will be able provide you with a sustainable income. Having an online platform is the key to getting tribe members. In my experience it’s not easy to build a platform but it is attainable.

    • http://askjeremyjones.com/theblog Jeremy Jones

      or having 1000 “loyal” tribe members, because they’ll be happy to promote you to 10 other people, then you have influence on 10,000. Audience and Influence.

      • http://www.workyouenjoy.com/ Adam Rico

        Good point Jeremy. We can definitely benefit from others’ connections as part of our tribe as well.

        • http://askjeremyjones.com/theblog Jeremy Jones

          For sure. Thanks

  • http://kimanziconstable.com/ kimanzi constable

    Dan this is a solid way to make income beyond the book sales. Too often people want their dreams to support them but only rely on one area, this shows that we have to open our eyes.

  • http://www.howtohaveapositiveattitude.com/ Brad McCullouch

    I would not call myself introverted, but I would like to comment on the Write to the Bank product available on your site. The two audio CD’s and workbooks that came along with it are great. I would highly recommend it to anyone! I think Marianne could really receive some great marketing ideas. I know I have.

    • http://askjeremyjones.com/theblog Jeremy Jones

      I will have to check that part out, thanks.

  • adamg

    This is not a new concept -how many bands and speakers have you seen at churches lugging their Product in tow? Books, CDs,DVDs.
    Extremely Noble thing! The toughest thing to see is the Lord’s place for you-it is so comforting if you know without a doubt it is your station for the season.You know you get attacks and could even rethink-I don’t like this.We lose patience and maybe faith. King Saul was impatient waiting for Samuel. Elijah thought The Lord left him alone. It always doesn’t feel right and it is not that you won’t suffer but to Glorify Him plan on it especially when you are desiring to teach and equip believers!Satan does not want that! Treasure in Heaven -Make it Sing! PTL Marianne!

  • http://www.liveyourwhy.net/ Terry Hadaway

    Writing for the Christian market alone isn’t impossible, but it is a niche market that expects your products and services to be free or very cheap. The desire to write for that market is best combined with other related income streams—streams that open the door to a market larger than church curriculum decision makers.

    Bible study curriculum writing almost takes on a linear income approach making it hard to sustain long term. It must be part of a comprehensive business plan or it will be little more than a hobby for which you are sometimes paid.

    • 48DaysDan

      Terry,
      Thanks for your input. I know you have a long and illustrious history in writing content in the Christian environment. I’ve certainly found that it helps to broaden one’s base to survive financially.

  • http://www.VictoryChristianCoaching.com/ Marianne Clements

    Dan and Commenters,

    Thanks for the input on my situation. The Venn diagram was very helpful and the WTTB conference and materials were also very helpful. I’ve referred to them several times of the past year+. As Dan suggested, I have a website, a blog, and a few products. I participate on 48Days.net and comment on other blogs. For now, my main focus in on completing my first book.

    It was a HUGE leap of faith to leave a corporate job and start my own business. I know it was what I was supposed to do, so I’m sure that my path will become more clear as I continue to take steps of faith. You don’t know what doesn’t work if you don’t try. I tried some things and it wasn’t a good fit, but I WILL find what works best for my talents, experience and personality.
    Dan — thanks again for taking the time to answer my question.

    Have a Victorious Day!
    Marianne

  • http://www.billysuratt.com/ Billy Suratt

    I think this discussion goes hand-in-hand with sales guru Jeffrey Gitomer’s concept of personal branding — we all have our own brand, whether we want to or not. Once you accept that fact and recognize your personal brand has value (i.e. you have something of value to offer other people, be they friends, family or strangers), you can start capitalizing on it by creating content.

    Some people primarily write books, some primarily blog, some primarily speak, some consult and most end up doing a variety of all these things. Figuring out which combination works best for you is part of the “secret sauce” of everybody’s individual marketing mix.

  • Dazed

    A book called “Introverts in the Church: Finding Our Place in an Extroverted Culture” came out a few years back; if nothing else, you’d know you’re not alone in our extroversion-favoring US culture. You might also find it rewarding to help children struggling with their own social challenges and making the most of them, because you know what that’s like personally.