I have been privileged to work with a variety of “experts” over the last few years – helping them leverage their knowledge into real businesses. But here’s a common theme: Authors want to write books, speakers want to speak and coaches want to coach. However, if you select one and only one, you will likely be frustrated with the results. I have met countless doctors, pastors, coaches and authors who are frustrated because while extremely knowledgeable in their expertise, they can’t put food on the table, take a vacation or set aside funds for old age.
If you are a great author but know nothing about speaking, coaching, doing seminars, consulting and selling your
own product, then you will have a limited message and will bypass millions of dollars that are available to you. If you are an awesome coach but you’ve never captured your particular expertise in teleseminars, workshops, ebooks, and instructional manuals, you will wear yourself out trying to get just one more client this week. If you speak with passion and move your audiences to action, but have never taken the time to learn online marketing, you will be destined to a life in airports and hotels and miss the daily life with your family. If you are the world’s best pediatrician but increase your income only by herding 30 more babies into your office this week, you will die of exhaustion and miss the lives of your own children.
Only by creating multiple streams of income will you be able to have a stress-free, balanced and profitable business.
Here’s the model I use to maximize my one area of knowledge – helping find purpose in their work.
In our May 19-20th Coaching with Excellence event we’ll cover 48 ways to fill your funnel and put you in the top 3% of coaching income.
